The 8 second rule is crucial to your success with all types of sales and customer service roles.

It has been known for quite some time that we as people tend to make very quick judgements on new relationships almost immediately.

We tend to project certain assumptions upon new people after an average of 8 seconds based on our previous conditioning and experiences. Some of these tendencies include:

  1. Are they honest
  2. Are they nice
  3. Do we like them
  4. Are they lying
  5. Can I Trust them
  6. Do I want to devote any time to them
  7. Should I listen to them
  8. Can I spare time to converse

There are many more on the list, but these tend to be the most crucial ones. Our brain makes these judgments very fast based on many different things such as:

  1. Composure
  2. Relation
  3. Trust
  4. Personality
  5. Speech

There are many more of these as well.

Of course, we can be wrong on these immediate assumptions, and over time and relationship development there is none of these that cannot be overcome.


It is possible to train yourself to be able to feed positive vibes into the immediate building of these relationships. You have 8 SECONDS most of the time to make this impact. If this first 8 Seconds does not go in a positive way, the relationship can be terminated immediately by the other party, or take quite some time and work to regain trust.

The 3 things your are trying to accomplish in the first 8 seconds

  1. TRUST

Trust – This is needed for any business relationship. No one will purchase or support any organization if they do not trust you.

Credibility – This is needed to gain trust. The biggest red flag you can send a client, is that you are not credible, and thus not to be trusted.

Likability – The third component is likability. People buy from people they like.

There are different ways to gain these things. Go over the specifics with your leaders and find out how the best reps around you are gaining these three crucial attributes in their first 8 Seconds, and grow personally and professionally forever.